Verica Rakočević has been successful in fashion design since 1983.
She worked as editor-in-chief of the Serbian L’Officiel, Lifestyle Magazine, Inspire Hotel Hyatt
Since 1999 she is in high fashion. At the Week of High Fashion in Rome, she presented six collections.
The models of the famous designer have been published in the Italian La Repubblica, Corriere della sera, Il Messaggero as well as in the Italian Vogue and all eminent domestic and foreign magazines all over the world. Also, besides high demand on Serbian TV stations, noted were also her guest appearances on RAI I, RAI II, RAI III, TV Monte Carlo, Channel 5, TV Antenna, Cyprus TV, Russian national TV and many others.
Her VR Company creates collections for ladies, gentlemen and kids, as well as complete accessories.
Verica Rakočević has designed and produced exclusive uniforms for Hotel Hyatt Belgrade, Montenegro Airlines, Belgrade Airport, Madera Restaurant Belgrade, Magna Pharmacia, Privredna Banka, Piraeus Bank, Clinic Jana, Dropa Apotheke in Zürich, Beolab…